I was tired of 4-hour interviews being turned into 500-word reports that mischaracterized the interviews.

I sat down with Fortune Magazine for what I thought was a serious interview, and it turned into something completely different.

Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media.

The league handles officiating in a far more professional manner than prior to my arrival. They approach it like a real business unit now.

Make sure you are the boss. I don't think I would encourage executives that work for me to blog. There can be only 1 public vision for an organization.

I think that any reporter or columnist will be a little more careful when doing interviews with me.