I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

When you reach for the stars, you may not quite get them, but you won't.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.